All Posts

Imagine spending years discovering a life-saving genetic biomarker. Millions invested 💰. Patent granted 📜. Investors celebrating 🥂. Then the High Court of Australia steps in and says: actually… that patent should never have been granted. In our latest episode, 🧬 Sequence of Events: The Gene That Got Away 📜, we explore the case of D’Arcy v Myriad Genetics. This decision forced a complete rethink of biotech patent strategy in Australia and its impact is still felt today

❤️ This Valentine’s Day, we’re talking about heartbreak… the literal kind. In our latest episode, 🫀⚡ Beat It: The Spark That Put Rhythm Back in Hearts ❤️, we explore one of Australia’s most significant medical innovations — Dr. Mark Lidwill’s pioneering contribution to the world’s first artificial pacemaker. A life-saving device that’s kept millions of hearts beating strong 🫀✨⚡ #ImagineIP #MedicalInnovation #Pacemaker #HeartHealth #AustralianInnovation #ScienceStories

🤯 Ever asked your AI: “Just give me the answer”? Turns out… we've been doing it all wrong. New research says we should be asking how to think — not what to think 💡💥 In our latest episode 🧠💬 Prompt and Circumstance: The Art of Asking AI 🎭🤖, we dive into research by Brian Uzzi’s team (published in Nature) to uncover how to get the most out of your human + AI collaborations. The secret? Ask better questions. Let AI be your wingman, not the star of the show. 🎤🎶 #Ima

💡So what can you actually patent? 🌍 The answer starts all the way back in 1624 🏰 with a law called the Statute of Monopolies and what counts as a "Manner of Manufacture". In our video 🤯 Artificial States & Economic Fates 💡we go back to the High Court case of NRDC v Commissioner of Patents, where the Court ruled that a process of spraying a field with weedkiller could be patented. 💬 What areas of innovation do you think are testing the limits of patent law? Drop you

Should companies be allowed to use competitors’ registered trade marks in ads? 🤔📣 The NZ Court of Appeal just gave us an answer. In our latest episode "🧱 LEGO vs. ZURU: The brick that must not be named ⚖️" we unpack Zuru New Zealand Limited & Ors v LEGO Juris A/S & Anor - [2025] NZCA 650. 💬 Should brands be able to name competitors if it helps people make informed choices? Or should IP always win? Drop your thoughts below. 🧐 #ImagineIP #IPLaw #TrademarkDrama #LegalTe

What do the airing of shows and a $20,000 hotel room binge have in common? 📺🛏️💸 Copyright law in Australia. ⚖️🇦🇺 In our latest episode, 📺⚖️ Guide Me to Court: IceTV Melts Copyright Doctrine ❄️🔥📚, we dive into the legal drama that changed everything: IceTV v Nine Network (2009). This case didn’t just clarify copyright — it quietly killed off another one (RIP Desktop Marketing 💀📞). 💬 Like, comment, and share to keep the legal laughs rolling! #ImagineIP #IPLaw #C

🎬 In our latest episode 💊✨ The Case of the Incredible Dissolving Monopoly 💥📉, we explore the recent Full Federal Court decision in Otsuka Pharmaceutical v Sun Pharma ⚖️🇦🇺. Expect sharp legal insights, patent drama, and a reminder that sometimes a monopoly can disappear faster than a freeze‑dried formulation 🧪📚. 👍 Enjoy the episode — and feel free to like, share, or repost! #ImagineIP #IPLaw #PatentHumor #Pharmaceuticals #LegalTech #InnovationLaw #Otsuka #SunPharma

When a phone book turns into a federal lawsuit... you know you're in for a good story. Before IceTV, there was Desktop Marketing where Australian courts said Telstra’s sheer labour and cost was enough to earn copyright. Creativity Spark - Optional. #ImagineIP #CopyrightLaw #IPLaw #TelstraCase #LegalStorytelling #CreativeLabour #LinkedInLearning #LawAndTech

🧠📜 Can You Copyright a Ghost's Words? 👻 Yes, that was a real legal question asked in the case Cummins v Bond. And no, we haven’t lost our minds (yet). This one’s got it all — telepathic claims, legal roastings, and one very skeptical judge with zero patience for afterlife drama.

In this video we explore Bauman v Fussell one of the quirkiest and most philosophical copyright battles in legal history. It’s got everything: 🐔 barnyard drama, 🎨 artistic liberties, ⚖️ courtroom debates, and 🌞 some very passionate opinions about shadows. 💡 Why now? With AI image generation blurring the lines between inspiration and imitation, this 70-year-old case feels more relevant than ever.

💡 Sometimes it’s hard to decide whether to keep or let go of a patent — but here’s a handy, well-known business framework that can help! 📊✨ Because sometimes 💖 loving your inventions means knowing when to let the bad ones go. 🚀🔍

What do falling half-ton drill rods 🏋 , painted sticks 🎨 , and a suspiciously blue “SafetySpear” 🧷 have in common? They’re all part of one of the wildest patent showdowns 👀 in recent Australian 🇦🇺 legal history ⚖️ — Jusand Nominees Pty Ltd ⚓ v Rattlejack Innovations Pty Ltd 🐍 📽️ It’s a story of engineering ambition 👩‍💻 , litigation drama 🎭 , and a Federal Court decision 🏛️ that drilled down ⚒️ to the core 🍏 of what makes a patent stick 🥖 . Literally ✍ . #P

⁉️ Wait! What is a patent ⚖️ , really? 🧠 If you've ever had a lightbulb moment 💡 and wondered how to protect it 🏛️ — this one’s for you 🫵 . Whether you're an inventor 👩‍🔬 , founder 👩‍💻 , or just patent-curious 🕵‍♀️ — this video demystifies the legal armour 🛡️ behind big ideas 🚀 .

Before patents ⚖️🧾 were national 🇦🇺, they were just... nonsensical 😮‍💨 Welcome to Australia’s 🇦🇺 pre-Federation patent chaos 🤪 — where inventors like Jasper Thornfield were buried 🚜 under bureaucratic hoop-jumping 🏇 .

💡 From patent pending ⚖️ to emotionally trending 😵‍💫 🗣️ Our latest video 🎥 explores emotional intelligence 🧠 and its importance in innovation 🚀 hashtag#EmotionalIntelligence hashtag#Innovation hashtag#PatentStrategy hashtag#Startups hashtag#SoftSkills hashtag#HumourInTech hashtag#ImagineIP

🧠 Can Software Inventions Be Patented? 🎰 This Case Changed Everything. What happens when software patents, slot machines, and seven years of courtroom drama collide? In this latest episode - 🎰Jackpot Justice: It’s Not Just a Game Anymore, we unpack Aristocrat v Commissioner of Patents — a saga that’s left a generation of Aussie software patent attorneys questioning their career choices. If you work in software, gaming, or just love a juicy legal plot twist — this one

☕💡 Have you ever chased an “innovation” (or trend) 🤖 that turned out to be more foam than substance 🥲? Our video about System 1 and System 2 thinking is for you!